{"id":10899,"date":"2019-10-18T10:21:04","date_gmt":"2019-10-18T08:21:04","guid":{"rendered":"https:\/\/www.innovationsforetagen.se\/?p=10899"},"modified":"2025-09-08T16:35:51","modified_gmt":"2025-09-08T14:35:51","slug":"industrialisering-eller-tjanstefiering","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2019\/10\/industrialisering-eller-tjanstefiering\/","title":{"rendered":"Industrialisering \u2013 eller tj\u00e4nstefiering?"},"content":{"rendered":"\n

Industrin h\u00e5ller p\u00e5 att \u201dtj\u00e4nstefieras\u201d. Men genomg\u00e5r tj\u00e4nstesektorn en \u201dindustrialisering\u201d?<\/p>\n

Det talas ibland om att industrin blir allt mer av en tj\u00e4nstesektor. Fokuset flyttas fr\u00e5n fabriken, saken, produkten till tj\u00e4nsten. Det finns gott om sk\u00e4l till den utvecklingen: vi beh\u00f6ver dela p\u00e5 saker i allt st\u00f6rre utstr\u00e4ckning \u2013 inte alltid k\u00f6pa nytt. Och vi f\u00e5r allt fler aff\u00e4rsmodeller som bygger p\u00e5 just upplevelser och tj\u00e4nster snarare \u00e4n produkter. Spotify, Airbnb och Uber \u00e4r bara n\u00e5gra exempel.<\/p>\n

Samtidigt h\u00f6r man ibland att tj\u00e4nstesektorn beh\u00f6ver \u201dindustrialiseras\u201d. D\u00e5 avses ofta att utveckla strukturer, effektivisera processer, automatisera fl\u00f6den och tydligg\u00f6ra v\u00e4rdet av sitt erbjudande.<\/p>\n

Jag tror att b\u00e5da dessa trender: en \u00f6kad tj\u00e4nstefiering och en \u00f6kad industrialisering \u2013 kan leva sida vid sida. B\u00e5da har sitt v\u00e4rde. Men \u00e4nnu viktigare tror jag \u00e4r att vi sl\u00e5r vakt om det som tj\u00e4nstesektorn verkligen bidragit med, det nya perspektiv som industrin inte erbjudit. I min v\u00e4rld handlar tj\u00e4nstesektorns utveckling \u2013 tj\u00e4nstefieringen \u2013 i stor utstr\u00e4ckning om att s\u00e4tta m\u00e4nniskor, upplevelser och kreativitet i fokus. Och att sluta att s\u00e4tta r\u00e5varan och fabriken i centrum.<\/p>\n

Tj\u00e4nstefieringen handlar om att fundera p\u00e5 vad vi beh\u00f6ver och att sedan hitta s\u00e4tt att tillfredsst\u00e4lla det behovet. Det kan vara en produkt, en tj\u00e4nst – men ocks\u00e5 annat. Och det \u00e4r inte alls givet vem som b\u00e4st \u00e4ger produkten eller varan. Sedan ska vi s\u00e5klart arbeta med tj\u00e4nstefieringen p\u00e5 ett beg\u00e5vat och strukturerat s\u00e4tt. Men vi ska inte g\u00e5 bak\u00e5t i utvecklingen. Bara fram\u00e5t.<\/p>\n

*
\nI helgen \u00e4ter jag hummer hemma p\u00e5 v\u00e4stkusten. Skaldjur passar s\u00e5klart fint \u00e5ret om, men hummern \u00e4ts med f\u00f6rdel just vid hummerfisket. P\u00e5 ny\u00e5rsmenyn finns det gott om andra alternativ.<\/p>\n

Trevlig helg.<\/p>\n

\/magnus<\/p>\n","protected":false},"excerpt":{"rendered":"

Industrin h\u00e5ller p\u00e5 att \u201dtj\u00e4nstefieras\u201d. Men genomg\u00e5r tj\u00e4nstesektorn en \u201dindustrialisering\u201d? Det talas ibland om att industrin blir allt mer av en tj\u00e4nstesektor. Fokuset flyttas fr\u00e5n fabriken, saken, produkten till tj\u00e4nsten. Det finns gott om sk\u00e4l …<\/p>\n","protected":false},"author":54,"featured_media":10900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"article_type":[39],"agreement":[],"for-members":[],"class_list":["post-10899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fredagsblogg","type-blogginlagg"],"acf":[],"yoast_head":"\nIndustrialisering \u2013 eller tj\u00e4nstefiering? - Innovations\u00adf\u00f6retagen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovationsforetagen.se\/2019\/10\/industrialisering-eller-tjanstefiering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrialisering \u2013 eller tj\u00e4nstefiering? - Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"og:description\" content=\"Industrin h\u00e5ller p\u00e5 att \u201dtj\u00e4nstefieras\u201d. 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