{"id":11213,"date":"2019-12-13T11:59:00","date_gmt":"2019-12-13T10:59:00","guid":{"rendered":"https:\/\/www.innovationsforetagen.se\/?p=11213"},"modified":"2019-12-13T12:12:04","modified_gmt":"2019-12-13T11:12:04","slug":"forsta-anvandaren","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2019\/12\/forsta-anvandaren\/","title":{"rendered":"F\u00f6rst\u00e5 anv\u00e4ndaren"},"content":{"rendered":"\n<p class=\"intro\">De flesta av v\u00e5ra medlemmar har andra f\u00f6retag som kunder. Men ingen kommer undan slutanv\u00e4ndaren.<\/p>\n<p>I vissa sammanhang \u00e4r det angel\u00e4get att tydligg\u00f6ra om man jobbar med B2B eller B2C: business to business eller business to consumer. I v\u00e5r sektor \u00e4r B2B n\u00e4stan alltid utg\u00e5ngspunkten: den kundrelation man har \u00e4r med ett annat f\u00f6retag. Detta skapar speciella f\u00f6ruts\u00e4ttningar f\u00f6r aff\u00e4rstransaktionerna, f\u00f6r juridiken och sj\u00e4lvfallet \u00e4ven f\u00f6r kulturen inom och mellan f\u00f6retag i en leverant\u00f6rsrelation.<\/p>\n<p>Jag \u00e4r dock \u00f6vertygad om att den viktigaste trenden inom B2B-v\u00e4rlden, som tyv\u00e4rr l\u00e4tt tappas bort, \u00e4r att f\u00f6rst\u00e5 slutanv\u00e4ndaren, konsumenten.<\/p>\n<p>L\u00e5t mig ta n\u00e5gra exempel. Kraven p\u00e5 h\u00e5llbarhet st\u00e4ller krav p\u00e5 hela kedjan av leverant\u00f6rer: alla i leverant\u00f6rskedjan m\u00e5ste se till att bidra till att produkten, byggnaden eller tj\u00e4nsten minimerar klimatp\u00e5verkan. N\u00e4r en konsument vill k\u00f6pa en produkt eller l\u00f6sning d\u00e4r h\u00e5llbarhet varit ett ledord i hela kedjan: d\u00e5 p\u00e5verkar det alla. Goda arbetsvillkor \u00e4r ett annat exempel, d\u00e4r k\u00f6paren i slut\u00e4nden vill vara s\u00e4ker p\u00e5 att alla som bidragit fram till slutresultatet ocks\u00e5 gjort det under rimliga villkor.<\/p>\n<p>Digitaliseringen \u00e4r ytterligare ett exempel, som st\u00e4ller nya krav p\u00e5 hur produkter och tj\u00e4nster designas, d\u00e4r alla led i kedjan fram till den f\u00e4rdiga l\u00f6sningen m\u00e5ste bidra till att h\u00f6ja just anv\u00e4ndarupplevelsen. Det skulle kunna h\u00e4vdas att det \u00e4r best\u00e4llaren som m\u00e5ste ge instruktioner till sina leverant\u00f6rer: att ansvaret f\u00f6r att \u201dt\u00e4nka p\u00e5 slutkonsumenten\u201d vilar hos k\u00f6paren av v\u00e5ra tj\u00e4nster. Men v\u00e5r roll, oavsett vilken plats i v\u00e4rdekedjan vi har, \u00e4r att bidra till utveckling, till att st\u00e4rka v\u00e5ra kunder och kundens produkter.<\/p>\n<p>D\u00e5 m\u00e5ste vi ligga steget f\u00f6re. Vi beh\u00f6ver f\u00f6rst\u00e5 anv\u00e4ndning och utveckling, \u00e4ven i den milj\u00f6 d\u00e4r resultatet senare ska landa och komma till nytta. Den viktigaste trenden inom B2B \u00e4r B2C.<\/p>\n<p>*<\/p>\n<p>I veckan presenterade vi v\u00e5r \u00e5rliga summering av branschens utveckling, Bransch\u00f6versikten. Branschens utveckling \u00e4r imponerande, med en stadig tillv\u00e4xt, oavsett vilka siffror man tittar p\u00e5.\u00a0<a href=\"https:\/\/www.innovationsforetagen.se\/2019\/12\/branschoversikten\/\">L\u00e4s mer om bransch\u00f6versikten och resultaten h\u00e4r<\/a><\/p>\n<p>*<\/p>\n<p>Missa inte Innovationsf\u00f6retagens lunchseminarium nu p\u00e5 torsdag, <a href=\"https:\/\/www.innovationsforetagen.se\/aktiviteter\/konsultrattslig-arskronika\/\">Konsultr\u00e4ttslig \u00e5rskr\u00f6nika<\/a>, d\u00e4r vi sammanfattar och analyserar relevanta domstolsavg\u00f6randen med anknytning till standardavtalet ABK som kommit under \u00e5ret.<\/p>\n<p>*<\/p>\n<p>I helgen \u00e4r det som bekant tredje advent, och all kraft l\u00e4ggs nu p\u00e5 att st\u00e4lla i ordning hus och hem f\u00f6r den anstormning av sl\u00e4kt som v\u00e4ntas n\u00e4sta vecka. Dessutom ska tv\u00e5 gl\u00f6ggmingel hinnas med.<\/p>\n<p>Trevlig helg!<\/p>\n<p>Magnus H\u00f6ij<br \/>\nF\u00f6rbundsdirekt\u00f6r, Innovationsf\u00f6retagen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De flesta av v\u00e5ra medlemmar har andra f\u00f6retag som kunder. Men ingen kommer undan slutanv\u00e4ndaren. I vissa sammanhang \u00e4r det angel\u00e4get att tydligg\u00f6ra om man jobbar med B2B eller B2C: business to business eller business &hellip;<\/p>\n","protected":false},"author":54,"featured_media":11219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,53,54],"tags":[],"article_type":[39],"agreement":[],"for-members":[],"class_list":["post-11213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisering","category-fredagsblogg","category-hallbarhet","type-blogginlagg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00f6rst\u00e5 anv\u00e4ndaren - Innovations\u00adf\u00f6retagen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovationsforetagen.se\/2019\/12\/forsta-anvandaren\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f6rst\u00e5 anv\u00e4ndaren - Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"og:description\" content=\"De flesta av v\u00e5ra medlemmar har andra f\u00f6retag som kunder. 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I vissa sammanhang \u00e4r det angel\u00e4get att tydligg\u00f6ra om man jobbar med B2B eller B2C: business to business eller business &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovationsforetagen.se\/2019\/12\/forsta-anvandaren\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/innovationsforetagen\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-13T10:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-13T11:12:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2019\/12\/tommi-selander-8qr_xfe4c94-unsplash_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2640\" \/>\n\t<meta property=\"og:image:height\" content=\"2524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magnus H\u00f6ij\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@innovationsftg\" \/>\n<meta name=\"twitter:site\" content=\"@innovationsftg\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnus H\u00f6ij\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"F\u00f6rst\u00e5 anv\u00e4ndaren - Innovations\u00adf\u00f6retagen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovationsforetagen.se\/2019\/12\/forsta-anvandaren\/","og_locale":"sv_SE","og_type":"article","og_title":"F\u00f6rst\u00e5 anv\u00e4ndaren - Innovations\u00adf\u00f6retagen","og_description":"De flesta av v\u00e5ra medlemmar har andra f\u00f6retag som kunder. 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