{"id":17183,"date":"2022-10-25T14:22:18","date_gmt":"2022-10-25T12:22:18","guid":{"rendered":"https:\/\/www.innovationsforetagen.se\/?p=17183"},"modified":"2025-09-16T14:14:30","modified_gmt":"2025-09-16T12:14:30","slug":"framtidens-mathandel-minskar-bade-svinn-utslapp-och-leveranstider","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2022\/10\/framtidens-mathandel-minskar-bade-svinn-utslapp-och-leveranstider\/","title":{"rendered":"Framtidens mathandel minskar b\u00e5de svinn, utsl\u00e4pp och leveranstider"},"content":{"rendered":"<p class=\"intro\">F\u00f6r drygt tre \u00e5r sedan gjorde det brittiska bolaget Ocado entr\u00e9 p\u00e5 den svenska marknaden f\u00f6r onlinebaserad livsmedels\u00e5terf\u00f6rs\u00e4ljning. F\u00f6retagets system f\u00f6r anv\u00e4ndning av big data m\u00f6jligg\u00f6r tr\u00e4ffs\u00e4kra ink\u00f6psprognoser som tillsammans med effektiv lagerh\u00e5llning minskar matsvinnet och ger kortare leveranstider.<\/p>\n\n<p><\/p>\n\n\n\n<p>I svallv\u00e5gorna av pandemin och f\u00f6r\u00e4ndrade konsumtionsm\u00f6nster har efterfr\u00e5gan p\u00e5 innovativa och effektiva e-handelssystem \u00f6kat enormt. Ocado solutions vill effektivisera livsmedelsbranschens ink\u00f6p, lagerh\u00e5llning och leveranser. Genom det automatiserade e-handels- och lagersystemet Ocado Smart Platform (OSP) kan dagligvaruakt\u00f6rer minska sitt matsvinn genom tr\u00e4ffs\u00e4kra ink\u00f6psprognoser och etablera en effektiv lagerh\u00e5llning som m\u00f6jligg\u00f6r snabbare leveranser till slutkonsumenten.<\/p>\n\n\n\n<p>OSP har kopplats till Ocados automatiserade lager som kan packa en order p\u00e5 50 produkter p\u00e5 bara n\u00e5gra minuter med hj\u00e4lp av totalt 600 robotar som r\u00f6r sig med 5 millimeters mellanrum i 15 kilometer i timmen. F\u00f6rutom att det robotiserade lagret rent fysiskt r\u00f6r sig snabbare \u00e4n m\u00e4nskliga motsvarigheter kan en stor del av effektiviseringen \u00e4ven h\u00e4rledas till att Ocados end to end-system anv\u00e4nder sig av prognosverktyg som baseras p\u00e5 big data.<\/p>\n\n\n\n<p>&#8211; V\u00e5rt automatiserade och smarta lager i England, som exempel, har idag ett matsvinn p\u00e5 omkring 2 procent, en br\u00e5kdel i j\u00e4mf\u00f6relse med traditionella butiker och en siffra vi hoppas kunna uppn\u00e5 \u00e4ven i Sverige. Just eftersom det \u00e4r centraliserat och s\u00e5 precist prognosticerat beh\u00f6ver varorna inte l\u00e4ggas ut p\u00e5 hyllorna i butikerna, s\u00e4ger Clayton Aguiar, VD f\u00f6r Ocado Solutions Sweden.<\/p>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='ocados-smarta-plattform' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">Ocados smarta plattform<\/h2>\n\n\n\n<p>Tanken bakom Ocado Smart Platform \u00e4r att den kan anpassas till livsmedelshandlares krav. Slutkonsumenten kan dessutom genom systemet f\u00e5 \u00e5terupprepade leveranser, utg\u00e5 fr\u00e5n tidigare kassar och m\u00f6tas av rekommenderade varor baserat p\u00e5 tidigare ink\u00f6p. Hela systemet sk\u00f6ts av Ocado och varken konsumenten eller dagligvaruakt\u00f6rerna beh\u00f6ver besitta n\u00e5gon teknisk expertis. \u00c4ven individuella butiker kan anv\u00e4nda sig av systemet f\u00f6r att h\u00e5lla koll p\u00e5 sin lagerh\u00e5llning och eventuellt matsvinn samt dra f\u00f6rdelar av de m\u00e5nga funktionaliteter Ocados smarta plattform f\u00f6r med sig \u2013 \u00e4ven utan ett robotiserat lager.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Det hade varit om\u00f6jligt f\u00f6r butikerna att manuellt bearbeta all data som samlas in.<\/p>\n<cite>Clayton Aguiar, VD f\u00f6r Ocado Solutions Sweden<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"321\" src=\"https:\/\/www.almega.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado-580x321.jpeg\" alt=\"\" class=\"wp-image-17189\" srcset=\"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado-580x321.jpeg 580w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado-1180x654.jpeg 1180w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado-380x210.jpeg 380w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado-768x425.jpeg 768w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2022\/10\/challenge-3_case-study_ocado.jpeg 1300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>&#8211; Det hade varit om\u00f6jligt f\u00f6r butikerna att manuellt bearbeta all data som samlas in. Datan optimeras i st\u00e4llet automatiskt i realtid och skickar kontinuerligt uppdaterade lagerprognoser som ofta ligger v\u00e4ldigt n\u00e4ra det faktiska utfallet, s\u00e4ger Clayton Aguiar.<\/p>\n\n\n\n<p>Ocados samarbete med en av Sveriges st\u00f6rsta dagligvaruakt\u00f6rer visar sig bland annat genom en lagerlokal utanf\u00f6r Stockholm. Lagret \u00e4r helautomatiserat d\u00e4r varorna lastas uppifr\u00e5n med hj\u00e4lp av 600 robotar som p\u00e5 skenor ovanf\u00f6r lagret varit i full rullning sedan byggnaden stod klar i november 2021.<\/p>\n\n\n\n<p>Timingen f\u00f6r lagret kunde p\u00e5 m\u00e5nga s\u00e4tt inte blivit b\u00e4ttre. N\u00e4r det f\u00f6rsta spadtaget till vad som senare skulle bli Ocados f\u00f6rsta lager i Norden togs var landskapet f\u00f6r onlinebaserad livsmedelsf\u00f6rs\u00e4ljning helt annorlunda fr\u00e5n vad det \u00e4r idag. Under pandemin gick m\u00e5nga konsumenter till att f\u00e5 sina varor levererade till d\u00f6rren i st\u00e4llet f\u00f6r att tr\u00e4ngas i butiken. Nu har efterfr\u00e5gan p\u00e5 digitala l\u00f6sningar sjunkit och stabiliserats n\u00e5got, men kvarst\u00e5r p\u00e5 en betydligt h\u00f6gre niv\u00e5 \u00e4n innan.<\/p>\n\n\n\n<p>&#8211; Vi kan effektivisera och bygga fler lager men i slut\u00e4ndan handlar det om konsumentbeteenden. Ett centraliserat lager \u00e4r billigare och utk\u00f6rningar kan koordineras och leverera till 30\u201340 kunder medan personbilar i regel levererar f\u00f6r ett f\u00e5tal. Samtidigt har butikerna en funktion \u2013 kunder uppskattar att se varorna de k\u00f6per och blir b\u00e5de mer inspirerade och konsumtionsben\u00e4gna n\u00e4r de g\u00e5r i aff\u00e4ren i j\u00e4mf\u00f6relse med p\u00e5 n\u00e4tet. Vi tror inte att framtiden kommer inneb\u00e4ra att all mat handlas online utan vi kommer beh\u00f6va b\u00e5de centrala leveransl\u00f6sningar och lokala butiker, s\u00e4ger Clayton Aguiar<\/p>\n\n\n\n<p>Ocado Solutions sp\u00e5r en framtid av alltmer centraliserade leveranskedjor. Det genomf\u00f6rs forskning om att integrera s\u00e5 kallad <em>vertical farming<\/em> i anslutning till lager, en typ av urban livsmedelsproduktion d\u00e4r odlingen sker i vertikala strukturer i st\u00e4llet f\u00f6r p\u00e5 f\u00e4lt. P\u00e5 sikt kan detta \u00f6ppna f\u00f6r m\u00f6jligheten att flytta livsmedelsproduktionen n\u00e4rmre slutkonsumenten.<\/p>\n\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='innovationscase-\u2013-hur-vara-medlemmar-gor-skillnad' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\"><strong>Innovationscase \u2013 Hur v\u00e5ra medlemmar g\u00f6r skillnad<\/strong><\/h2>\n\n\n\n<p>Innovations\u00adf\u00f6retagens medlemmar driver samh\u00e4lls\u00adutvecklingen fram\u00e5t genom innovativa projekt. Med&nbsp;<strong>Innovationscase<\/strong>&nbsp;lyfter vi kontinuerligt s\u00e4rskilt sp\u00e4nnande och nyt\u00e4nkande case fr\u00e5n v\u00e5ra medlems\u00adf\u00f6retag.<\/p>\n\n\n\n      <a href=\"https:\/\/www.innovationsforetagen.se\/innovationscase\/\" target=\"_blank\" class=\"Button is-text Button--arrow-tip\">\n      \n        L\u00e4s alla case h\u00e4r\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n\n","protected":false},"excerpt":{"rendered":"<p>I svallv\u00e5gorna av pandemin och f\u00f6r\u00e4ndrade konsumtionsm\u00f6nster har efterfr\u00e5gan p\u00e5 innovativa och effektiva e-handelssystem \u00f6kat enormt. Ocado solutions vill effektivisera livsmedelsbranschens ink\u00f6p, lagerh\u00e5llning och leveranser. Genom det automatiserade e-handels- och lagersystemet Ocado Smart Platform (OSP) &hellip;<\/p>\n","protected":false},"author":127,"featured_media":17184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[430],"article_type":[],"agreement":[],"for-members":[],"class_list":["post-17183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hallbarhet","tag-case"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Framtidens mathandel minskar b\u00e5de svinn, utsl\u00e4pp och leveranstider<\/title>\n<meta name=\"description\" content=\"Ocados innovativa livsmedels\u00e5terf\u00f6rs\u00e4ljning ger mer tr\u00e4ffs\u00e4kra ink\u00f6psprognoser, n\u00e5got som minskar matsvinnet och ger kortare leveranstider.\" \/>\n<meta name=\"robots\" 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