{"id":19257,"date":"2023-02-03T14:44:34","date_gmt":"2023-02-03T13:44:34","guid":{"rendered":"https:\/\/dev.innovationsforetagen.se\/?p=19257"},"modified":"2023-02-06T16:54:33","modified_gmt":"2023-02-06T15:54:33","slug":"kampanj-for-kompetensforsorjning-i-anlaggningsbranschen","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2023\/02\/kampanj-for-kompetensforsorjning-i-anlaggningsbranschen\/","title":{"rendered":"Kampanj f\u00f6r kompetensf\u00f6rs\u00f6rjning i anl\u00e4ggnings\u00adbranschen"},"content":{"rendered":"<p class=\"intro\">F\u00f6r att \u00f6ka attraktionskraften och locka till sig n\u00e4sta generations arbetskraft samarbetar Innovationsf\u00f6retagen, Byggf\u00f6retagen och Trafikverket med kommunikationsbyr\u00e5n Gullers Grupp kring en kampanjsatsning.<\/p>\n\n\n\n<p>\u2013 Kommunikationen riktar sig till gymnasieungdomar i f\u00f6rsta hand \u2013 en m\u00e5lgrupp som har l\u00e5g, eller ingen, kunskap om anl\u00e4ggningsbranschen. Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som sticker ut. M\u00e5let \u00e4r att ungdomarna ska \u00f6verv\u00e4ga anl\u00e4ggning i sitt stundande studie- och karri\u00e4rval, s\u00e4ger Innovationsf\u00f6retagens kommunikationschef Linnea Kvist.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"428\" src=\"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-shakrin-olskroken-768x428-1.png\" alt=\"\" class=\"wp-image-19269\" srcset=\"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-shakrin-olskroken-768x428-1.png 768w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-shakrin-olskroken-768x428-1-580x323.png 580w, https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-shakrin-olskroken-768x428-1-380x212.png 380w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n\n\n      <blockquote class=\"Expert-comment__quote\">\n      <p>Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som sticker ut. <\/p>\n\n          <\/blockquote>\n  \n\n\n\n\n\n\n\n<p>Kampanjen \u00e4r utformad som en filmserie i tv\u00e5 delar. Den f\u00f6r m\u00e5lgruppen popul\u00e4ra influencern Kaeli Abdi bes\u00f6ker projekt f\u00f6r att l\u00f6sa olika samh\u00e4llsutmaningar.\u00a0 I filmerna tr\u00e4ffar Kaeli medarbetare fr\u00e5n Innovationsf\u00f6retagens och Byggf\u00f6retagens medlemsf\u00f6retag samt Trafikverket. Inspelningsfasen \u00e4r nu f\u00e4rdig och arbetet p\u00e5g\u00e5r f\u00f6r fullt med klippning och slutproduktion. Lansering \u00e4r i februari-mars, lagom till att ans\u00f6kan f\u00f6r eftergymnasiala studier \u00f6ppnar.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u2013 Kommunikationen riktar sig till gymnasieungdomar i f\u00f6rsta hand \u2013 en m\u00e5lgrupp som har l\u00e5g, eller ingen, kunskap om anl\u00e4ggningsbranschen. Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som &hellip;<\/p>\n","protected":false},"author":127,"featured_media":19323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,62],"tags":[],"article_type":[73],"agreement":[],"for-members":[],"class_list":["post-19257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbetsmarknad","category-kompetensforsorjning","type-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampanj f\u00f6r kompetensf\u00f6rs\u00f6rjning i anl\u00e4ggnings\u00adbranschen - Innovations\u00adf\u00f6retagen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovationsforetagen.se\/2023\/02\/kampanj-for-kompetensforsorjning-i-anlaggningsbranschen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampanj f\u00f6r kompetensf\u00f6rs\u00f6rjning i anl\u00e4ggnings\u00adbranschen - Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"og:description\" content=\"\u2013 Kommunikationen riktar sig till gymnasieungdomar i f\u00f6rsta hand \u2013 en m\u00e5lgrupp som har l\u00e5g, eller ingen, kunskap om anl\u00e4ggningsbranschen. Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovationsforetagen.se\/2023\/02\/kampanj-for-kompetensforsorjning-i-anlaggningsbranschen\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/innovationsforetagen\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T13:44:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T15:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-olskroken-580x321-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linnea Kvist\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@innovationsftg\" \/>\n<meta name=\"twitter:site\" content=\"@innovationsftg\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linnea Kvist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kampanj f\u00f6r kompetensf\u00f6rs\u00f6rjning i anl\u00e4ggnings\u00adbranschen - Innovations\u00adf\u00f6retagen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovationsforetagen.se\/2023\/02\/kampanj-for-kompetensforsorjning-i-anlaggningsbranschen\/","og_locale":"sv_SE","og_type":"article","og_title":"Kampanj f\u00f6r kompetensf\u00f6rs\u00f6rjning i anl\u00e4ggnings\u00adbranschen - Innovations\u00adf\u00f6retagen","og_description":"\u2013 Kommunikationen riktar sig till gymnasieungdomar i f\u00f6rsta hand \u2013 en m\u00e5lgrupp som har l\u00e5g, eller ingen, kunskap om anl\u00e4ggningsbranschen. Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som &hellip;","og_url":"https:\/\/www.innovationsforetagen.se\/2023\/02\/kampanj-for-kompetensforsorjning-i-anlaggningsbranschen\/","og_site_name":"Innovations\u00adf\u00f6retagen","article_publisher":"https:\/\/facebook.com\/innovationsforetagen","article_published_time":"2023-02-03T13:44:34+00:00","article_modified_time":"2023-02-06T15:54:33+00:00","og_image":[{"width":580,"height":321,"url":"https:\/\/www.innovationsforetagen.se\/app\/uploads\/sites\/6\/2023\/02\/bild-olskroken-580x321-1.png","type":"image\/png"}],"author":"Linnea Kvist","twitter_card":"summary_large_image","twitter_creator":"@innovationsftg","twitter_site":"@innovationsftg","twitter_misc":{"Skriven av":"Linnea Kvist","Ber\u00e4knad l\u00e4stid":"1 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