{"id":20170,"date":"2023-03-06T07:15:00","date_gmt":"2023-03-06T06:15:00","guid":{"rendered":"https:\/\/www.innovationsforetagen.se\/?p=20170"},"modified":"2023-03-03T10:39:20","modified_gmt":"2023-03-03T09:39:20","slug":"samverkan-for-att-locka-unga-till-anlaggningsbranschen","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2023\/03\/samverkan-for-att-locka-unga-till-anlaggningsbranschen\/","title":{"rendered":"<strong>Samverkan f\u00f6r att locka unga till anl\u00e4ggnings&shy;branschen<\/strong>"},"content":{"rendered":"<p class=\"intro\">F\u00f6r att v\u00e4cka ungas nyfikenhet p\u00e5 anl\u00e4ggningsbranschen och locka till sig n\u00e4sta generations arbetskraft samarbetar Byggf\u00f6retagen, Innovationsf\u00f6retagen och Trafikverket i kampanjen \u201dVar med och fixa framtiden\u201d.<\/p>\n\n<p>I tv\u00e5 filmer f\u00e5r vi f\u00f6lja den nya komikerstj\u00e4rnan och influencern Kaeli Abdi n\u00e4r hon bes\u00f6ker anl\u00e4ggningsprojekt inom j\u00e4rnv\u00e4g och elektrifiering av v\u00e4gar. Filmerna, som visar hur Kaeli p\u00e5 ett humoristiskt och underh\u00e5llande s\u00e4tt presenterar sina egna smarta id\u00e9er p\u00e5 hur anl\u00e4ggningsbranschen kan bli mer effektiv och klimatsmart, kan ses i sin fulla version p\u00e5 anlaggningsbranschen.nu. M\u00e5lgruppen \u00e4r fr\u00e4mst ungdomar i gymnasiet, som kommer n\u00e5s via sociala medier i samband med att antagningen till h\u00f6gskola, universitet och yrkesh\u00f6gskola \u00f6ppnar den 15 mars.<\/p>\n\n\n\n<p>&#8211; Anl\u00e4ggningsbranschen har ett stort behov av att locka unga f\u00f6r framtida rekrytering och vi m\u00e5ste testa nya s\u00e4tt att g\u00f6ra det p\u00e5. I denna gemensamma satsning vill vi med glimten i \u00f6gat f\u00f6rmedla hur samh\u00e4llsviktig, sp\u00e4nnande och innovativ branschen \u00e4r, s\u00e4ger Lars Redtzer, Byggf\u00f6retagens chef f\u00f6r branschutveckling.<\/p>\n\n\n\n<p>&#8211; Kommunikationen riktar sig till gymnasieungdomar i f\u00f6rsta hand \u2013 en m\u00e5lgrupp som har l\u00e5g, eller ingen, kunskap om anl\u00e4ggningsbranschen. Nu vill vi v\u00e4cka ett intresse f\u00f6r den h\u00e4r viktiga branschen, genom en kampanj som sticker ut. M\u00e5let \u00e4r att ungdomarna ska \u00f6verv\u00e4ga anl\u00e4ggning i sitt stundande studie- och karri\u00e4rval, s\u00e4ger Innovationsf\u00f6retagens kommunikationschef Linnea Kvist.<\/p>\n\n\n\n<p>&#8211; Med humor vill vi v\u00e4cka uppm\u00e4rksamhet och presentera anl\u00e4ggningsbranschen som en m\u00f6jlig framtidsbransch, ber\u00e4tta om dess bredd och att det finns plats f\u00f6r m\u00e5nga olika framtidsdr\u00f6mmar hos oss. Och, gemensamt \u00e4r att vi tillsammans \u00e4r med och bygger framtiden, s\u00e4ger Annika Holmqvist, chef f\u00f6r Trafikverkets Investeringsverksamhet.<\/p>\n\n\n\n<p>Se filmerna p\u00e5: <a href=\"https:\/\/anlaggningsbranschen.nu\/?mtm_campaign=anlaggningsbranschen&amp;mtm_source=hemsida&amp;mtm_medium=innovationsforetagen\" target=\"_blank\" rel=\"noreferrer noopener\">anlaggningsbranschen.nu<\/a><\/p>\n\n\n\n<p>Kampanjen har tagits fram i samarbete med Gullers Grupp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I tv\u00e5 filmer f\u00e5r vi f\u00f6lja den nya komikerstj\u00e4rnan och influencern Kaeli Abdi n\u00e4r hon bes\u00f6ker anl\u00e4ggningsprojekt inom j\u00e4rnv\u00e4g och elektrifiering av v\u00e4gar. Filmerna, som visar hur Kaeli p\u00e5 ett humoristiskt och underh\u00e5llande s\u00e4tt presenterar &hellip;<\/p>\n","protected":false},"author":127,"featured_media":20174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[],"article_type":[73],"agreement":[],"for-members":[],"class_list":["post-20170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kompetensforsorjning","type-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samverkan f\u00f6r att locka unga till anl\u00e4ggningsbranschen - Innovations\u00adf\u00f6retagen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovationsforetagen.se\/2023\/03\/samverkan-for-att-locka-unga-till-anlaggningsbranschen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samverkan f\u00f6r att locka unga till anl\u00e4ggningsbranschen - Innovations\u00adf\u00f6retagen\" \/>\n<meta property=\"og:description\" content=\"I tv\u00e5 filmer f\u00e5r vi f\u00f6lja den nya komikerstj\u00e4rnan och influencern Kaeli Abdi n\u00e4r hon bes\u00f6ker anl\u00e4ggningsprojekt inom j\u00e4rnv\u00e4g och elektrifiering av v\u00e4gar. 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