{"id":9261,"date":"2019-02-22T10:49:16","date_gmt":"2019-02-22T09:49:16","guid":{"rendered":"https:\/\/www.innovationsforetagen.se\/?p=9261"},"modified":"2025-09-08T16:34:55","modified_gmt":"2025-09-08T14:34:55","slug":"nar-du-trottnat-pa-de-gamla-trenderna","status":"publish","type":"post","link":"https:\/\/www.innovationsforetagen.se\/2019\/02\/nar-du-trottnat-pa-de-gamla-trenderna\/","title":{"rendered":"N\u00e4r du tr\u00f6ttnat p\u00e5 de gamla trenderna"},"content":{"rendered":"\n

Digitalisering och globalisering \u2013 k\u00e4nns de igen? Det kan vara dags att formulera om dem.<\/p>\n

Ingen har missat begrepp som globalisering, automatisering och digitalisering om man inte bott under en sten de senaste tio \u00e5ren.<\/p>\n

Inget fel i dessa trender: de s\u00e4tter fingret p\u00e5 stora och genomgripande f\u00f6r\u00e4ndringar f\u00f6r b\u00e5de marknad och f\u00f6retag.<\/p>\n

Men n\u00e4r man h\u00f6r begreppen l\u00e4nge nog riskerar de att f\u00f6rlora sin spr\u00e4ngkraft och p\u00e5 sikt bli n\u00e4stan inneh\u00e5llsl\u00f6sa.<\/p>\n

L\u00e5t mig testa n\u00e5gra nya formuleringar och se om de s\u00e4tter ett tydligare ljus p\u00e5 vart vi skulle kunna vara p\u00e5 v\u00e4g?<\/p>\n

    \n
  1. Den utmanade experten<\/li>\n<\/ol>\n

    V\u00e5r sektor besitter och s\u00e4ljer djup kunskap och l\u00e5ng erfarenhet. V\u00e5rt moderna samh\u00e4lle beh\u00f6ver ocks\u00e5 mer av just detta: b\u00e5de att f\u00f6rst\u00e5 tekniskt komplicerade fr\u00e5gor och att kunna s\u00e4tta in dem i stora sammanhang.<\/p>\n

    En mycket oroande trend \u00e4r att experternas kunnande inte bara utmanas, utan helt negligeras. Trumps f\u00f6rakt f\u00f6r klimatforskarnas kunskap och insikter \u00e4r bara toppen p\u00e5 ett enormt isberg. Vaccineringsmotst\u00e5nd, den minskade respekten f\u00f6r l\u00e4raren i skolan liksom f\u00f6r journalisternas professionalitet \u00e4r fler exempel p\u00e5 samma konto.<\/p>\n

    I ett annat sammanhang \u00e5terkommer jag g\u00e4rna till vad vi m\u00e5ste g\u00f6ra, men jag \u00e4r s\u00e4ker p\u00e5 att v\u00e5ra arkitekter och ingenj\u00f6rer kan f\u00e5 ett allt sv\u00e5rare jobb om vi inte s\u00e4kerst\u00e4ller att respekten f\u00f6r just kunskap och fakta h\u00e5lls uppe.<\/p>\n

     <\/p>\n

    2. Den multikulturella marknaden<\/p>\n

    Globaliseringen betyder just nu att spanska arkitekter kommer till Sverige, att svenska f\u00f6retag k\u00f6per f\u00f6retag i Tyskland eller att l\u00e4rdomar fr\u00e5n Brasilien, utvecklade av en svensk ingenj\u00f6r kommer till nytta i en bil i Japan.<\/p>\n

    Men \u00e4n s\u00e5 l\u00e4nge r\u00f6r sig de allra flesta av oss i en monokultur, d\u00e4r alla jobbar p\u00e5 ungef\u00e4r samma s\u00e4tt, talar samma spr\u00e5k och m\u00f6ter samma kollegor och kunder varje dag.<\/p>\n

    Allt talar f\u00f6r att globaliseringen kommer att st\u00f6ka till detta ordentligt. Min gissning \u00e4r att vi f\u00e5r r\u00e4kna med att v\u00e5r monokultur utmanas av en multikultur, d\u00e4r olika arbetss\u00e4tt och kunskaper kombineras p\u00e5 nya s\u00e4tt, d\u00e4r olika perspektiv p\u00e5 b\u00e5de arbete och resultat bryts mot varandra.<\/p>\n

    Hur vi ska navigera i en s\u00e5dan r\u00f6rig v\u00e4rld blir en utmaning f\u00f6r b\u00e5de individer, f\u00f6retag och branschorganisationer.<\/p>\n

     <\/p>\n

    3. Tempov\u00e4xlingen<\/p>\n

    En av de st\u00f6rsta skillnaderna mellan IT-branschens arbetss\u00e4tt och samh\u00e4llsbyggnadssektorns arbetss\u00e4tt handlar om synen p\u00e5 fart och tempo. N\u00e4r samh\u00e4llsbyggnadssektorn betonar l\u00e5ngsiktighet s\u00e5 betonar it-folket \u201dfail fast\u201d. L\u00e5ngsamt och h\u00e5llbart m\u00f6ter snabbhet och f\u00f6r\u00e4ndringsvilja.<\/p>\n

    Det \u00e4r l\u00e4tt att prata om hur digitaliseringen kommer att underl\u00e4tta processer och minska kr\u00e5nglet. Och m\u00e5nga f\u00f6rst\u00e5r sj\u00e4lvklart att digitaliseringen kommer att helt f\u00f6r\u00e4ndra (och redan har f\u00f6r\u00e4ndrat) arbetsformer och flytta makt mellan akt\u00f6rer.<\/p>\n

    Men digitaliseringen kommer ocks\u00e5 att driva upp tempot i v\u00e5rt arbete. Kommunikationen g\u00e5r snabbare, m\u00e4nniskor och tankar knyts samman, teknikutveckling drivs p\u00e5.<\/p>\n

    Detta blir en kulturkrock som kommer att m\u00e4rkas allt mer. Vad den f\u00f6r med sig \u00e4r ocks\u00e5 n\u00e5got vi kommer att beh\u00f6va prata mer om.<\/p>\n

    Jag vet inte om dessa perspektiv gjorde utvecklingen\u00a0tydligare. Men jag \u00e4r s\u00e4ker p\u00e5 att framtiden kommer att bli ordentligt annorlunda. Och jag \u00e4r v\u00e4ldigt m\u00e5n om att vi \u00e4r f\u00f6rberedda p\u00e5 den, b\u00e5de mentalt och organisatoriskt.<\/p>\n

    *<\/p>\n

    Missa inte v\u00e5rt samtal med juristen Parul Sharma som vi hade i veckan. Intervjun hittar du h\u00e4r<\/a>.<\/p>\n

    *<\/p>\n

    I helgen skickar jag iv\u00e4g sonen p\u00e5 en veckas skid\u00e5kning. Har jag lite tur hinner jag efter det ta fram mina akvarellf\u00e4rger och forts\u00e4tta forska i vad som h\u00e4nder n\u00e4r pigment och vatten m\u00f6ter papper.<\/p>\n

    Trevlig helg.<\/p>\n

    \/magnus<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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